![]() ![]() To explain this concept or say psychology, author has stated 3 key things: (1)Inner remarkability:- Sharing extraordinary novel, product or entertaining stories or ads makes sense to people and seem more entertaining. It means simply people share what make them look good publically. Social Currency Everyone has noticed, that people share iPhone selfies or mirror captured self photos or Nike or adidas gears.S- Storytelling- Positioning using storytelling P- Practical Value- People like to pass useful information to others P- Public- more observable it is, easy to imitate = more popular T- Triggers- Top of mind and tip of tongue S- Social Currency- People share things what make them look good. The book Contagious by Jonah Berger explains, "no matter how plain, simple, and boring a product or service looks, there are ways to make it contagious."įurther author stated six key ingredients to make anything go viral or to create a word of mouth. ![]()
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